Amazon has acquired the rights in Australia to broadcast all cricket World Cups and International Cricket Council (ICC) events.
Amazon Prime Video has secured the exclusive rights to broadcast Australia’s World Test Championship and ODI World Cup defenses, as per a groundbreaking deal announced on Monday.
The streaming service has obtained the exclusive broadcasting rights for all ICC men’s and women’s tournaments in Australia.
The recent ODI World Cup was broadcasted by Foxtel/Kayo, but only Australia’s games were shown on the Nine Network.
The decision was made shortly after the national government restated its dedication to implementing anti-siphoning measures in the sports industry.
Last week, the Communications Minister, Michelle Rowland, proposed legislation in parliament to update anti-siphoning laws. These laws would mandate that free-to-air television networks have first priority in obtaining rights to broadcast major sporting events.
Rowland stated that every Australian, regardless of their location or income, should be able to access televised coverage of popular sporting events at no cost.
Geoff Allardice, the head of ICC, expressed his enthusiasm for the collaboration with Amazon.
In a statement, Allardice expressed enthusiasm for our new four-year collaboration with Prime Video for ICC cricket rights in Australia.
The recently ended men’s World Cup has brought attention to the enthusiasm for ICC events worldwide, particularly in Australia where cricket enthusiasts have been celebrating the success of their men’s and women’s teams. We are excited to collaborate with Prime Video Australia to offer a unique coverage of top-notch cricket to a larger audience in Australia.
Australia currently holds the championship titles for both the most recent Women’s T20 World Cup and the 50-over edition of the Women’s Cricket World Cup.
The ICC and Amazon will commence their new partnership in January.
“In the upcoming four years, members of Prime in Australia will have the opportunity to view their preferred cricket teams and players participate in the sport’s most significant competition at their convenience, through their preferred device – exclusively on Prime Video,” stated Hushidar Kharas, boss of Prime Video in Australia and New Zealand.