The Electronic Entertainment Expo, previously the biggest and most esteemed convention for the video game industry, has been officially terminated.
On Tuesday, the convention’s website had gone nearly entirely blank but for a statement reading, “After more than two decades of E3, each one bigger than the last, the time has come to say goodbye. Thanks for the memories.”
In 1995, E3, also referred to as “video game Christmas”, was first held in Los Angeles. The communication concluded with “GGWP”, which stands for “Good game, well played” and is commonly used as a cordial farewell after a video game match.
The confab was ultimately canceled due to the coronavirus pandemic, with a full cancellation in 2020, a solely online event in 2021, and another complete cancellation in 2022. Despite originally planning for an in-person E3 in 2023, the Entertainment Software Association (ESA) ultimately decided against it and did not offer an online alternative.
The E3 event, known for showcasing major releases and sneak peeks from top gaming companies, has been declining in popularity as more companies opt to host their own streamed events to make big announcements.
In 2011, Nintendo chose not to attend E3 and instead held their own keynote address. Similarly, in 2018, Sony decided to share news about their Playstation console through another platform.
In the past, E3 used to be the focal point of the gaming world where Microsoft, Sony, and Nintendo would all unveil new consoles at the same time.
The change reflects a shift from buying video games in person to downloading them online.
According to ESA’s president and CEO, Stanley Pierre-Louis, we understand that it may be challenging to bid farewell to a well-loved event. However, it is necessary in order for our industry to take advantage of new opportunities to connect with fans and partners. Each of these major companies has the potential to host their own individual showcase, which is an exciting prospect for our industry. It also provides a chance for them to explore innovative ways to engage with new audiences.
In 2017, the convention made efforts to attract more attention by extending an open invitation to the general public. However, only around 66,000 individuals attended the last in-person E3 event in 2019. In the past, the convention only allowed those with a proven affiliation to the video game industry to attend, creating a sense of exclusivity.